Logo September 22 – 23, 2020, Online
  • How do people adopt new things? What triggers acceptance and what motivates and demotivates?
  • How can we create a dialogue with our employees?
  • Capturing feedback: how to capture the voice of the silent majority?
  • How to continuously improve based on the feedback?
Employee Engagement

Abby Guthkelch

Global Communications Solutions Lead

As Global Comms Solutions Lead, Abby Guthkelch is the Comms industry expert for the Workplace from Facebook team globally. Her focus is on advising our high value customers on Comms best practice, trends and thought leadership, as well as working closely with our engineering and product management teams specifically with our Comms customers in mind. She also leads Workplace’s Connected Executive program providing leadership engagement coaching to C-suite Leaders and senior Comms teams who counsel them.

Prior to Workplace, Abby held a number of senior level Comms & Marketing roles both in-house and agency side - most recently as the Global Head of Social Media Engagement at HSBC, and Ketchum's UK Head of Digital. Abby has over 15 years' experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017.

Outside of work, Abby is an avid traveller and photographer; and has just visited her 46th country.


Workplace from Facebook

Workplace is an easy-to-use platform that connects everyone in an organization using familiar Facebook features like video calling, instant messaging, and groups. It works with the other tools you already love, providing a simple and secure way for people to share knowledge, work together and build connected communities.

Do NOT follow this link or you will be banned from the site!